Two weeks ago, the Local East Village reported the opening of 2 Bros. Pizza on 1st avenue between 13th and 14th streets. This is the third establishment that offers $1 deals to open on the block, resulting in a hub of bargain pizza providers. Vinny Vincenz located next door and Joey Pepperoni serving just across the street are also aiming to deliver on the $1 price tag.
This seems counter productive to me. Why do these pizzerias – that are in direct competition with one another – insist on opening within the same radius. Surely, it would make more sense to open even a block away to reach a different catchment area?
Image via EV Greive