In less than half an hour, the lunchtime line for Pizza by Certé will snake out the door and down the block. In the kitchen, the team toils, heads down, brows furrowed, while pounds of fresh mozzarella are churned through the grater and a cauldron of organic passata sauce bubbles on the stove. There are many pizza joints dotting East 56th Street, but Pizza by Certé offers something different – a certified, 3-star green experience.
Chef Edward Sylvia opened the sustainable pizzeria – his second venture – in 2011. He began his career in catering in 1991 and his catering business, Certé, which feeds over 20,000 people a week and employees more than 100 staff is just a few blocks away.
Inside, the pizzeria resembles a tropical garden. Rows of fresh herbs line the recycled wheat board walls and dozens of environmental plaques guide customers through the restaurant’s accolades. As a dedicated proponent of green living, Chef Sylvia deploys sustainable policies wherever possible. A water catcher distributes rain for non-consumptive purposes, the cutlery is manufactured from recycled bamboo and all deliveries are made by foot or hybrid truck. Most of the organic produce is sourced from local mom-and-pop shops, “I like to be able to call someone up and ask, ‘how’s your father doing?'” he says.
Food was the linchpin of Sylvia’s Italian American upbringing. His mother ran a deli in their hometown, Valley Stream, N.Y. and he would cater on the weekends to make some pocket money. The chef spent a year in college on a football scholarship and a softer outline of his football physique remains in his thickset shoulders and wide gate. “I wasn’t going to the NFL and I wasn’t into school,” he says in a New York accent. He left school to pursue his passion for cooking and begin his own catering company. Continue reading →